Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one headline of 25 characters and two additional text lines of 35 characters each.
A few important things set AdWords apart from other kinds of advertising. Using AdWords, you can:
· Your ad is displayed to people who are already searching for the kinds of products and services you offer. So those people are more likely to take action.
· You can choose where your ad appears -- on which specific websites and in which geographical areas (states, towns, or even neighborhoods).
· The Google Display Network (GDN) alone reaches 80% of Internet users in the US.
· With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad, not when your ad appears. There are a variety of bidding options you can choose from.
· You decide how much or little you want to spend monthly, and you’ll never be charged more than that amount.
· There’s no minimum spending commitment.
· View a report of how your ad is doing -- see how many new customers connect to your business from your ad, where they’re coming from, and more.
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